Living in today’s digital world, a website is now a necessity for a business, big or small. Despite the rise of online platforms such as social networking and continued relevance of some offline marketing strategies like cold-calling and print advertisements, running marketing campaigns involving a website is a fundamental aspect of building a profitable company.
This is especially true for startups and small companies, wherein nearly two-thirds are using a website to connect with their customers. With over 3.4 billion internet users in the world, it makes sense for businesses to be online to increase the visibility of their products and services in the market. To put it in perspective, hiring a web development company in New Jersey, for instance, would allow a local diner to own a website where they can perfectly present their menu and the restaurant, and ultimately draw customers outside of their geographical reach to their place.
A website is also important for small businesses as it helps them establish credibility. When a business has a website, it conveys legitimacy and can trustworthiness. This is because a business has to ensure that its website has relevant messaging, an optimized user interface, expertly written content, photos, portfolios, and testimonials. These elements help support the business’s legitimacy and provide the audience with a better impression of its product and service offerings.
Even with these advantages, many small business owners still have their reservations when it comes to owning and running a business website. To give you more insights, here are the main points of the infographic below from Landau Consulting, which discusses in detail the most common misconceptions many small business and startup owners commonly have about launching a website.
- My business doesn’t need a website.
- Getting a website is expensive
- Once I have a website, I can cross it off my list.
- I am not technical enough to have a website.
- Having a website will make my business a target for hackers.
- Having a website will increase the spam in my email inbox.
- It will take months to get my website online.
The reality is, any business must have a website in today’s digital age. When created by website design and development professionals, it could help the business grow and thrive in ways it would not have otherwise. If you’re still unsure and want to learn more about how having a website can help startups and small businesses grow, check out the full infographic below.