Banner ads, which vary in subject and design and appear on the web pages in the shape of small rectangles, can take you to the advertiser’s website with a simple click of a mouse. With the use of banner ads, you can drive more traffic to your website and improve your sales figure. Banner advertising enhances the chances of generating more traffic and making more money through online business.
Most of the businesses spend a major chunk of their advertising budget on online marketing. However, in the absence of a successful strategy, the impact of such exercise is little known. A fascinating banner ad will successfully promote your brand, product and service on different online platforms.
While some ads include a static JPEG or GIF image, others display multiple images in succession. And media rich banner ads are interactive ads which take the help of audio, video and shockwave programming.
A banner ad can present several images and change its appearance in multiple ways. Although there is no file size constraint for banner ads, some websites do impose their limits on the size of the ads. They do so in order to avoid problems like page load speed.
Use of Adwords or SEO techniques for driving more traffic will boost your online traffic and will secure your website’s position on the pedestal of different search engines. It is advisable to find out the sites which can be used for giving banner ads.
Use of innovative ideas in your banner ads will attract the attention of online audience and make it stand out from the crowd. You can also increase the size of the ad, if you are getting a positive response from online audience.
Some useful tips to create an effective banner ad are – study best online examples, the size of the ad, use powerful words, choose images carefully , restrict the use of fonts and ensure that your ad gives a clear message through graphics. You can hire the experts of best banner advertising company in India for creating an effective ad.