Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the complete web – search engines, forums, blogs, news sites, social networking sites, etc.
Online Reputation Management is done through a funnel of three main processes:
Being mindful of your company’s online brand (Monitoring)
First and chief, you have a brand – as the owner and manager of that brand, you have to be mindful about it. Know what’s happening to your brand. Know what the newest news about it is. Know what people think about it. Where are you mentioned? What are they talking about when your brand is mentioned?
There are a lot of tools that you can use in order to watch your brand in the online world:
Google Alerts will be your best friend when you are watching your brand online. You can track web results, news, blogs, video results, and group’s results. There is no superior way to get all of your brand mentions than Google Alerts.
Set up for free to track news by keyword, stocks, local news, feeds and more. Receives notifications via email, Yahoo Messenger or mobile.
Twitter has full-grown to be one of the greatest places to watch your brand in. Almost everyone in the Twitter world retweets content with or without hash tag. The loveliness of Twitter search is that it also lets you set-up search parameters such as dates, links, location, sentiment, Twitter account, and more.
Social mention is the social media edition of Google Alerts. It helps you watch your brand in different social platform all over the web. You can subscribe to the feed, get email alerts or download the Excel file.
Build on that brand
Online Reputation Management extends to these factors linked to you:
• Your Name
• High profile employees
BRAND NAME AND USERNAME:
This is the greatest thing you can do in managing your online reputation. Build and build and build and build on your brand. Branding is key to ORM. Amazingly, it’s also possibly your most powerful benefit when it comes to SEO. Building your brand can start from getting all of your brand’s social media usernames. You can come across it out using Knower.
As soon as you know on which social media sites your brand is still available as a username, take the opportunity to register it there. These accounts are your online licenses to make ‘online real estates’. It will increase the chances of you filling up the first page of your brand SERP if you own powerful social media accounts with your brand as a username.
Some of the key social media accounts you SHOULD get are:
• Facebook profile / page
• Google+ Account / page
Get a Blog
Another huge way to avoid bad reputation webpage’s from ranking as your brand is to create and maintain a blog. Search engines love blogs. That is enough for you to know that you SHOULD find a blog for yourself in order for you to rank well and to have that great power for your brand that you can gymnastically use whenever there is any recently published bad reputation out there.
Tips for Keeps: If you have not previously taken your brand name as your username in all the powerful social networking sites, do it. Now.
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