The first thing you should appreciate about Google is that Google is NOT the Internet. Just because your website does not show up on Google, does not mean it is not on the Internet. Your website can be available live on the Internet without being displayed in Google’s search results for a particular keyword.
The technique Google and other search engines display websites is this: Google has robotic computer systems working around the clock that randomly visit websites all over the Internet, capture snapshots of each page, and file them away in a huge database.
As part of taking a snapshot of both web pages, Google’s system reads every word and other content on a web page in order to determine the specific topic of the page. Google uses this collected data to find out which web pages to show, and in what order, for a particular keyword search.
In other words, Google’s algorithms dynamically decide which web page on the Internet is the most relevant for a specific key word or key phrase and displays it first. It then displays the second most related page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP). A SERP is prepared up of 3 main sections:
• The top section generally consists of 3 paid text ads that relate to the keyword used to conduct the search.
• The right hand column also consists of several paid text ads that relate to the keyword used to conduct the search.
• The main section in the middle consists of “organic” (non-paid) listing of web pages that are relevant to the keyword used to conduct the search.
How Do I get our website on Google?
First, you must to make sure your website has been indexed by Google. To find out if it is, type site: exmple.com into the Google search box, replacing exmple.com with your actual domain name. If you find a listing of your website’s pages, then Google has already indexed your site and will continue to visit it occasionally to check for updates. If your website is not listed, submit it here: http://www.google.com/addurl. It will take 1 or 2 weeks for Google to visit and index your website.
Secondly, keep in mind, Google will only display web pages that are related to the keyword being searched. The first step is to make sure your web page’s text is related to the keyword in question. If it’s not, chances are Google won’t show it.
Third, just because your website does not show up on the first page, doesn’t mean it is not showing up at all. Go to the bottom of the results page and click “Next” for page 2 and so on. Your website may be on page 2, page 82 or somewhere in between.
My Website is on Google, But It’s on Page 51! How Do I get it To Show on First Page?
The quickest and easiest method to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, select the keywords you would like to target, then “bid” (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click bidding”. The higher you bid per click, the higher your ad will appear to the top of the page.
The second way to get on page 1 of Google and other search engines is the organic, or natural, method. These are the main results that show in the larger left column of the search engine results pages. These results cannot be achieved by paying money to Google – they are achieved with careful and long-term operation of many factors that Google uses when ranking relevancy. For example:
• Quality of Inbound Links- If other sites are linking to yours, especially big important sites that have content relating to yours, then Google will give rank to your site higher.
• Keywords in Page Content – Obviously, if the keywords you are targeting really appear on your site in the text and titles of the pages, you will rank better for those keywords.
• Trustworthiness of Domain Name – The longer you’ve owned the domain, the better. Truly, the length of registration helps too (ie 6 year renewal vs 1 year renewal).
• URL Structure – “Pretty” URL’s are better (http://bigbuddymedia.com/blog is better than http://bigbuddymedia.com/index.php&id=54). If your page URL’s are human readable, that’s a good thing.
• Internal Link Structure – Your site should be easy to navigate and have a logical link structure.
• Bounce Rate – Your bounce rate is the percentage of 1-page visits – the lower the better. This means visitors are visiting more than just one page of your site consistently.
• Outbound Links – The links you place on your website should be relevant to the content of your website. Google doesn’t like weird link exchanges that have nothing to do with your industry.