What is a Google Alert?
A Google alert is a see sent to you from the Google alert system via email when Google has found an request of the keywords you have setup to monitor. You can send this notice to any email address. It does not have to be a Gmail email address.
First of all Set up Google Alerts to Monitor Your Competition
Keep a watchful eye on the competition is a longstanding tradition for business owners, but keep tabs in the digital age can often prove tricky. Rather than creating a habit of continually visiting the websites of your competitors, why not instead apply Google Alerts to streamline the process for you? In just a little simple steps, you can set up alerts that will alert you as soon as your competition makes a move.
How to Google Alerts Work
By making a Google Alert, you’re really automating a web search based on keywords you specify. To set up alerts, simply navigate to google.com/alerts and make a new alert using a keyword relevant to your brand or competitor. Select how often you’d like to collect updates, and voila you’ve created an alert. Google will email you when changes are discovered.
To make sure Google only sends you related information, file in on specific sources or regions as necessary. Google will permit you to specifically target blogs or news sites, and you can filter results based on your location.
Why Monitor Your Competition?
These processes give you the information you can use to improve your business strategy. Using Google Alerts for competitive analysis, you can simply:
● Identify Competitive Advantages: What are your competitors doing properly? Why are customers selecting these brands over your own?
● Review Promotional Campaigns: Are you competitors running sales or special discounts to catch new buyers? You may want to consider price matching or going a step further with a healthier deal.
● Discover Potential Weaknesses: What areas are your competitor ignore that you could exploit to gain customers?
Additional Tools for Competitive Analysis
Google Alerts is a big tool for getting started monitoring your competitors online, but there are ample of additional resources available to find a better result of the big picture. Social Mention is one such tool, a free platform that allows you to peruse social platforms for brand references. Google Keyword Planner is also a important resource for learning more about your competitors’ page ranks and traffic for various keywords.
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