PPC is apaid online promotional campaign in which the advertisers pay an amount to the search engines for each click made by a user on their ads. PPC ads appear above the organic search results on the first page of Search engines. This marketing strategy is effective in reaching out to a large number of people in less time.
Online audience clicks on these ads and go to the website of the advertisers. The main objective of this campaign is to buy visits to the website, instead of earning them organically. PPC ads increase awareness about your brand, product and services and enable you to reach out to a wide online audience.
In this campaign, the advertisers bid for the popular keywords which are related to the target audience. When the query for a user matches the advertiser’s keyword’s list, the websites who use PPC will display the relevant advertisement.
PPC campaign management offers your business an opportunity to improve the position of the keyword. The entire campaign process can be easily monitored and the results can be easily analyzed with the help of Google analytics. Further, the advertisers can easily find out the number of users who visited the website by clicking on the ads.
PPC campaign involves various steps which have to be monitored regularly at regular intervals. Before the start of this campaign, one must be clear about the objective of the campaign, information about the target audience and the selection of the right platform for the ad. Other important steps of this campaign include – research and selection of relevant keywords, setting of budget, creation of attractive ad copy, landing page development, monitoring of online completion, installation of conversion tracking code and use of Google analytics. For an effective PPC campaign management, get in touch with best online PPC digital marketing company.