We assist advertisers across different verticals connect with residential societies. Through residential activation, you as an advertiser can achieve maximum viewership for your products and services within your focused audience base. Residential Welfare Association activation (or RWA activation) works as a platform to easily reach your target market. RWA also proves to be an ideal option that allows direct interaction between you and your customers, society brand activation brings your product or brand a lot closer to end users.
RWA Activation, an effective BTL advertisement option that provides results in a very cost effective manner
- Target Different Groups: RWA activation helps brands target different socio-economic groups in most efficient way. This becomes possible due to the fact that people staying in the same residential complex share similar economic background enabling advertisers to easily target any specific socio-economic group.
- Strong Brand Recall: The other good thing about brand activation in residential societies is that it helps in developing strong brand recall. The residential society activation proves to be perfect irrespective of whether you want to engage an entire family or just target a few in a family.
- Get Closer to End Users: With the increase in size of co-operative housing societies, the residential society activation has become a good platform for promoting your brand or new launches.
Our Core RWA Services
Flyer distribution happens in two ways in apartment complexes, either at doorstep or through mailbox. However, you need to be aware of the fact that flyer creative requires a pre-approval from the association before the campaign can be started. It is the best form of direct marketing.
Kiosk or canopy helps brands develop direct interaction with customers. These kiosks are added at strategic location in the society premises to fetch maximum footfalls and visibility.
Apartment Notice Board
Apartment notice board campaigns are an ideal form of hyper local marketing in which advertisers can target specific locations where their target audience stays. Generally, societies allow A4 size posters on their notice boards