In a bid to attact live tv users to their service, Sling TV has launched a new multimedia marketing campaign, with the slogan “We Are Slingers.” The advertisement campaign targets television, digital, mobile, social and new media platforms.
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Sling TV claims, with their new and more flexible live streaming service, it is providing more choice and control over the televison service than any other top-of-the-line television service provider.
The head of Sling TV Marketing, Colleen Sugarman says, “Slinging is about breaking norms and connecting people with TV that satisfies through choice and control at a reasonable price; it’s a way of life. Anyone can be a ‘Slinger’ and invite their friends to enjoy the choice and control that only Sling TV can offer; after all, millions are doing it.”
“We’re so excited about our new partnership with Sling TV and couldn’t be prouder of our first campaign. It’s memorable, entertaining, provocatively fun and informative,” said Karen Costello, chief creative officer at The Martin Agency. “We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content. The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options,” he added.
Sugarman also boasted about the new campaign element “We are Slingers”, which includes a new look for the sling.com homepage, digital, mobile, new media and out-of-home ads, paid and organic social posts, YouTube videos, pre-roll and OTT video ads, paid search, in-device promotions on Sling TV supported devices and other direct-to-consumer promotions.
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Talking about an effective delivery, Sugarman talked about their agency partner, The Martin Agency, which joined the Sling TV’s new agency of record, created and produced the “We Are Slingers” campaign.
He said, “As the leading Sling TV Customer Service, we needed an agency partner who could help us inform consumers about how Sling TV is the best way to watch live TV.”
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