The main reason leads are often of poor quality is because
of the fact that sales teams do not use data for prioritizing their leads. Due
to this fact they are often going after dead leads or lukewarm leads instead of
the positive leads that may convert.
Reason #2: Lack of
market review shows that the conversion rates depend upon how quickly the
marketing teams hands over the lead information to the sales team. If the leads
are approached after several hours or days after the leads are generated, then
it is more than likely that your sales team will miss out on most of the
Market data shows that if the leads are not contacted on
immediate basis then it is ten times less likely that sales team will be able
to convert those leads.
complaints arise primarily due to the fact that sales representatives often
do not prioritize the leads they contact. Thus, it results in waste of time
which could be spent on converting positive leads.
For instance, a customer says, ohh that’s interesting, and
the sales representative assumes that the lead is really interested in the
product or service, but in reality that person may be trying to shrug off the
caller. On the other hand, if someone asks whether there is any offer/discount
on the product or service it does not mean that the customer is only interested
in buying something that is discounted. On the other hand, it may mean that he
is interested in buying but wants to know if he can also get some discount for