Shopify is an incredible eCommerce platform, there’s certainly no question about that. It has been one of the leaders in the industry for years now, because it enables business owners to easily and efficiently build a full-fledged online store without any of the hassles of dealing with open-ended platforms such as WordPress or Magento.
Why would you want to hire Shopify SEO experts, then? If Shopify is such an amazing platform, wouldn’t they have SEO features and functionality buil right in? That’s the trouble with any platform, there’s no simple plugin or feature that can replace what a skilled SEO technician can do for your website. Not even on Shopify.
Why Do You Need Shopify SEO?
If you want to get found by the search engines, you need SEO. That’s an absolute no brainer. Even if you already have a bit of clout on social media or a thriving email list full of fans, there’s no substitute for organic traffic. Over time, this traffic will form the backbone of your business online. Think of organic traffic as the “foot traffic” of a brick and mortar store. You can’t expect to run a traditional retail outlet but rely only on customers who find you through advertisements such as billboards and circulars. Your sales would be cut in half.
SEO is necessary for any business online, because it is what pushes you to the top of the search engine results. If you want those top spots in Google, you need a Shopify SEO expert to help you get there.
What to Look For in a Shopify SEO Agency
Shopify is a great place to start your online business efforts, but in order to take full advantage of the platform, you’re going to need the right kind of SEO services. The key point that you want to focus on is whether or not the SEO agency in question caters to eCommerce specifically.
A true Shopify SEO expert is one who is trained to handle the complexities of eCommerce SEO and knows how to get results in extremely competitive markets. This is what separates an ordinary SEO service from one that will get you actionable results that can actually improve your business. You have to make sure that the agency you select has a comprehensive background in eCommerce and understands how to craft meticulous campaigns that address all aspects of an online store’s ability to rank higher in the search engines.
For this, you need an agency such as Genius eCommerce®. If you have done your homework in terms of Shopify SEO, you may have already noticed that they are one of the most sought after agencies for work in this field. Why? Because they know how to get results for Shopify store owners, and have been helping boost rankings, traffic, and sales of online stores for years. If you are looking for an SEO expert that can actually make a difference for your business, these are the guys you want to get in touch with.